Something so simple, yet devastating if missed

Have you ever contemplated what truly creates quantifiable results in your life?

Recently, I read something that truly created one of those aha moments in my life. I knew this information all along, but it was never really at the forefront of my consciousness until I heard it put this particular way.

---

Truly great informational products
don't sell information.

---

There is a TON of information out there.
For example, a Google search will display literally millions of results.
Information is great but we don't actually need more information to improve parts of your life.
We need direction.
Truly great informational products sell DIRECTION. 

---

Truly great informational products
sell direction.

---

It's simple.

Information is useless without direction.
Information is invaluable with direction.

Look for Direction and Guidance
When you are deciding what to spend money on look for whether or not it offers direction.
Look for a product that actually guides you down the path to achieve your goal.

• It IS what you do with information that counts. 
• It IS the direction and action you take that determines whether or not info is valuable to you.
• Information is useless without direction, and information is invaluable with direciton.

Support + Guidance = Results
I personally witness this with my clients all the time.  When people link arms and get the support they need combined with the right system then results occur, every time. They often have struggled alone for months or even years with the right information.  

A Personal Example
I literally go to yoga class.  I do that because I value the guidance of the instructor and the accountability of my community.  I have yoga DVD's I could do; i.e., the information, but you know – I don't do them.  I have no direction, guidance and no accountability.

Take Home Message
If you have a change you desperately desire to implement in your life, make sure you gain information that truly provides a way for you to take action.

In Gratitude,
Joanna (my yoga DVD's are dust collectors) Power